Business Beats Cancer MCR is an initiative that unites business leaders in Manchester to support Cancer Research UK's mission to cure all cancers. As ambassadors, they leverage their networks to host prestigious fundraising events within the business community.

In their words ' WE NEED BIG-HITTING BUSINESSES IN OUR CORNER TO SUPPORT OUR FIGHT AGAINST CANCER. WE'RE PUTTING ON A GALA DINNER AND WE WANT TO SEE YOU THERE '

They asked One Minute Briefs for their help to advertise the cause. My first thought when hearing this brief was of the late, great Tony Wilson, somewhat of a businessman, and a Mancunian Icon, who sadly lost his battle with cancer.

With this in mind, I tweaked the famous Fac51 Hacienda artwork to create the word FACT, and combined this with hard-hitting facts to create an impactful campaign that feels proper Manc.